2016 April: Business Model Generation by Alexander Osterwalder & Yves Pigneur and 470 Practitioners

For April I chose

2016 Reading Challenge: a book that intimidates you

Business Model Generation
Written by Alexander Osterwalder & Yves Pigneur

Co-Created by 470 practitioners from 45 countries

Designed by Alan Smith, The Movement

So this category was hard for me. I am not really intimidated by books. However, sometimes the subjects in them can be intimidating. My friend Lara and I have been discussing going into business together. She had shown me this book and as I flipped through it I was successfully intimidated. It isn’t a difficult book, but it talks about a WHOLE new way to look at Business Models. It is more like Business Mapping.

I will have more information at the end of the month, until then WISH ME LUCK!


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